Scheduling, attendance, film, messaging, payments — the tools your academy already needs.
Every one of them handing your coaches back the thing they're short of: time with the player.
Kova is the AI running through Kova — a copilot in the coach's pocket, a concierge for parents, and a companion every player can talk to. Describe a type of player — say, a U12 midfielder who hesitates on the ball; no names, no real details — and watch Kova build a live development report right here, before you create an account. This is what it does for every player, every day.
The operations keep the academy standing. The player is why it exists. Kova runs both — the foundation you never think about, and everything built on top of it — and every report, every read, every nudge from the AI points one direction: at the player getting better.
From the season calendar to film review to the six dimensions of development — five tools built to work as one, not five separate apps stitched together.
Kova's companion turns development into a conversation instead of a form — a player answers in their own words, and their map builds from what they actually say. It celebrates the work along the way, and anything that sounds like it needs an adult goes straight to a named Safeguarding Officer. Parents decide whether it runs at all.
The six dimensions get built by talking, not by filling in a form — and a nine-year-old is never asked what a sixteen-year-old is asked.
Effort and milestones get recognized as they happen, so a player sees the work adding up.
Anything serious escalates to a named Safeguarding Officer at the academy. No academy can run the companion without one.
Every player builds a development record — dimensions, milestones, film moments. When a family moves on, they keep their development summary. It's their story, not our data.
Kova is built for youth academies across all age groups. Development questions are age-banded, so a nine-year-old and a sixteen-year-old are never asked the same thing.
No — Kova works in any browser. An iPhone app is on the way for parents and players who prefer one.
Yes — the whole product works in English and Spanish, including automatic message translation.
Your badge and colors appear from the login screen onward on the Academy plan — no other academy's branding ever shows through.
Yes — setup typically takes 3–7 days. No IT project, no formal data migration required.
A player's data stays private to the academy that created it, governed by the same access controls throughout. Film and companion history are deleted within 30 days of a parent's request and within 90 days of a player leaving the academy — the full retention schedule is in our Privacy Policy.
A young player's profile lives inside their parent's account, nothing about a player is ever public, and the tables holding minors' data deny access by default. See our Promises page for the full picture.
Yes — email support is included on Starter, and Academy plans get priority support with a faster response time.
We're onboarding 10 founding academies for the 2026–27 season — early access, direct input on the product roadmap, and a rate locked for the life of your account.
Apply to the founding program
